JA Africa

Project Description: Educational Video and Social Media Ads for JA Africa

Client: JA Africa
Agency: Baadaye Agency

Overview: Baadaye Agency partnered with JA Africa to create an educational video and supporting social media ads aimed at promoting their initiatives and boosting the fundraising campaign titled “Back a Budding Entrepreneur.” The goal was to raise awareness about JA Africa’s programs, highlight the impact on young entrepreneurs, and encourage donations to support their cause.

Our Role: Baadaye Agency took on the responsibility of conceptualizing, producing, and promoting the educational video and social media ads for JA Africa. We aimed to create impactful content that resonates with the audience and drives engagement and donations.

Deliverables:

1. Educational Video: Develop a high-quality video featuring success stories of young entrepreneurs supported by JA Africa, highlighting their achievements and the impact of the organization’s programs.
2. Social Media Ads: Create engaging advertisements for platforms like Facebook, Instagram, and LinkedIn, tailored to different audience segments to maximize reach and engagement.
3. Campaign Strategy: Develop a comprehensive strategy for the “Back a Budding Entrepreneur” campaign, integrating the video and social media ads to create a cohesive and effective promotional effort.

Impact: The educational video and social media ads created by Baadaye Agency aimed to significantly increase awareness about JA Africa’s initiatives and drive donations for their fundraising campaign. By effectively communicating the organization’s impact and inspiring support, the campaign aimed to empower more young entrepreneurs across Africa.