The Shades of Melanin

Project Description: E-Commerce Strategy and Social Media Marketing for The Shades of Melanin

Client: Shades of Melanin
Agency: Baadaye Agency

Overview: Baadaye Agency collaborated with The Shades of Melanin to revamp their e-commerce strategy and implement a six-month social media marketing campaign. The primary goal was to boost brand awareness and increase sales of Shades of Melanin’s sunscreen products, specifically formulated for melanated skin.

Our Role: Baadaye Agency played a pivotal role in refining The Shades of Melanin’s online presence and executing a comprehensive digital marketing strategy. Our focus was on leveraging e-commerce optimization and social media tactics to achieve measurable business growth.

Deliverables:

1. E-Commerce Strategy Development: Conduct a thorough analysis of The Shades of Melanin’s existing e-commerce platform and recommend improvements to enhance user experience and streamline the purchasing process.
2. Social Media and Video Content Creation: Create engaging and informative content tailored to The Shades of Melanin’s target audience, highlighting the benefits and features of their sunscreen products.
3. Campaign Execution: Launch and manage a six-month social media marketing campaign across platforms like Instagram, Facebook, and Twitter. This included creating and scheduling posts, managing ads, and engaging with the audience.
4. Performance Monitoring and Optimization: Regularly monitor campaign performance metrics such as reach, engagement, conversion rates, and ROI. Adjust strategies as needed to optimize campaign effectiveness and achieve set objectives.

Impact: The collaborative efforts aimed to significantly enhance The Shades of Melanin’s online presence, increase brand visibility, and drive sales of their specialized sunscreen products. By focusing on both e-commerce optimization and social media marketing, Baadaye Agency aimed to achieve sustainable growth and customer engagement for Shades of Melanin.