Women Creating Wealth (Visa Foundation)

Project Description: Entrepreneurial Investment Readiness Program

Client: Women Creating Wealth
Agency: Baadaye Agency

Overview: The Entrepreneurial Investment Readiness Program is designed to equip entrepreneurs with the essential tools, resources, and support needed to prepare for and attract investment. This program aims to help participants build a strong investment case through a series of workshops, mentorship sessions, and practical exercises.

Our Role: Baadaye Agency was briefed to collaborate with Women Creating Wealth, a Graca Machel Trust Programme, to create a hero image and develop supporting marketing assets for their Entrepreneurs’ Call for Application. Our goal was to ensure consistency and coherence across various communication channels, enhancing the program’s visibility and appeal.

Deliverables:

1. Hero Image Design: Develop a captivating hero image that embodies the spirit of entrepreneurship, innovation, and investment readiness.
2. Marketing Assets: Create a suite of marketing materials, including social media graphics, email templates, and flyers, to promote the Entrepreneurs’ Call for Application.
3. Consistency in Communication: Ensure that all marketing assets maintain a consistent look and feel, aligning with the Women Creating Wealth brand and the program’s objectives.

Impact: By participating in this program, entrepreneurs will be better prepared to attract investment, ultimately contributing to their business growth and success. The program aims to foster a supportive community of entrepreneurs who are equipped with the knowledge and skills needed to navigate the investment landscape effectively.