Halo Wigs

Project Description: Comprehensive Brand Guideline for Halo Wig

Client: Halo Wig
Agency: Baadaye Agency

Overview: Halo Wig is a compassionate company dedicated to manufacturing wigs for individuals experiencing hair loss due to cancer, alopecia, and other health-related conditions. Their mission is to help individuals regain confidence and beauty during challenging times by providing high-quality wigs. Recently, Halo Wig launched a beauty and lifestyle division aimed at professional women who want to look and feel beautiful, ensuring their needs for elegance and style are met with care and expertise.

Our Role: Baadaye Agency was tasked with designing a comprehensive brand guideline for Halo Wig’s beauty and lifestyle division. Our goal was to develop a cohesive brand identity that aligns with Halo Wig’s commitment to compassion and quality while appealing to professional women seeking stylish solutions.


  1. Brand Guideline Document: Develop a detailed brand guideline document outlining the visual and verbal identity of the beauty and lifestyle division, including logo usage, color palettes, typography, imagery style, and tone of voice.
  2. Visual Assets: Create a suite of visual assets that embody the brand’s elegance and style, suitable for various marketing materials such as social media graphics, website elements, and print collateral.
  3. Implementation Guide: Provide an implementation guide to ensure consistent application of the brand across all platforms and marketing channels.

Impact: The comprehensive brand guideline will help Halo Wig’s new beauty and lifestyle division establish a strong and cohesive brand identity. By addressing the specific needs of professional women, the brand can effectively communicate its dedication to elegance, style, and compassionate care. This will enhance the division’s market presence and appeal to its target audience, ultimately contributing to the overall success of Halo Wig.


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