Project Description: Social Media Marketing for DARDLEA Digital

Client: DARDLEA Digital
Agency: Baadaye Agency

Overview: Baadaye Agency collaborated with Ntombana Communications on the DARDLEA social media marketing campaign aimed at raising awareness and educating the farming community in Mpumalanga about digital innovation solutions in agriculture. The focus was on promoting DARDLEA’s smart box solution, designed to enhance farming practices and sustainability in both rural and urban settings.

Our Role: Baadaye Agency was responsible for planning, executing, and managing a comprehensive social media marketing campaign for DARDLEA Digital. Our objective was to leverage digital platforms to effectively communicate the advantages of adopting digital innovations in agriculture.


  1. Campaign Strategy Development: Develop a strategic plan outlining campaign goals, target audience, key messaging, and content strategy.
  2. Content Creation: Create engaging and informative content, including posts, videos, infographics, and articles, to educate and inspire the farming community about digital solutions and the smart box.
  3. Social Media Management: Manage DARDLEA Digital’s social media accounts (e.g., Facebook, Twitter, LinkedIn) to publish content, interact with followers, and monitor engagement.
  4. Paid Advertising: Implement targeted paid advertising campaigns to amplify reach, target specific demographics, and drive traffic to DARDLEA Digital’s website and landing pages.
  5. Performance Tracking and Reporting: Monitor campaign performance metrics such as reach, engagement, website traffic, and conversions. Provide regular reports and insights to optimize strategies and achieve campaign objectives.

Impact: The social media marketing campaign aimed to significantly enhance awareness and adoption of digital innovation solutions in farming among the target audience in Mpumalanga. By highlighting the benefits of DARDLEA’s smart box solution and promoting technology in agriculture, Baadaye Agency aimed to drive meaningful engagement and encourage adoption within the farming community.

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