Karani Leadership

Project Description: Social Media Marketing Campaign for Karani Leadership

Client: Karani Leadership
Agency: Baadaye Agency

Overview: Baadaye Agency collaborated with Karani Leadership on a six-month social media marketing campaign aimed at promoting their youth development and leadership programs. The objective was to disseminate information, engage stakeholders in HR positions, and attract interest from the broader community passionate about youth development.

Special Mention: Baadaye Agency included a social media proposal for the Lucha Unako sub-brand aimed at engaging youth in South Africa aged between 15 to 25 years. This initiative focused on creating targeted content and campaigns to resonate with the younger demographic, promoting youth empowerment and leadership development.

Our Role: Baadaye Agency was responsible for planning, executing, and managing the social media marketing campaign for Karani Leadership. Our focus was on leveraging digital platforms to effectively communicate the organization’s mission, programs, and impact.


  1. Campaign Strategy Development: Develop a comprehensive strategy outlining campaign goals, target audience segmentation, key messaging, and content strategy.
  2. Content Creation: Create engaging and informative content, including posts, videos, infographics, and articles, that promote Karani Leadership’s youth development initiatives and leadership programs.
  3. Social Media Management: Manage Karani Leadership’s social media accounts (e.g., Instagram, LinkedIn, & Facebook) to publish content, interact with followers, and monitor engagement metrics.

Impact: The social media marketing campaign aimed to significantly enhance awareness of Karani Leadership’s youth development and leadership programs, engage stakeholders, and attract potential participants and supporters. By highlighting the organization’s initiatives through strategic digital marketing, Baadaye Agency aimed to foster community involvement and support for youth empowerment.

Asset Link

Shopping Basket