Following COVID-19, buyers are turning to virtual stores to satisfy their insatiable appetites for low prices, bargain hunting, and the latest products. All of this without having to deal with long queues or being overwhelmed by a stampede of eager consumers. According to BankservAfrica, South Africans spent a total of R2.9 billion on Black Friday 2018, up 15.92 percent from the previous year.
While many brands will have started planning ahead of time for the year’s largest sales event, don’t worry if you haven’t yet missed the Black Friday Frenzy! Mobile eCommerce has made shopping so much easier for digital consumers and it has become a commonplace for almost everyone, with quick accessibility as well as extensive lists of various items at the touch of your fingertips.
Here are a few marketing ideas to help you stand out in the Black Friday craziness:
Try Email Marketing:
Black Friday is a great time to use email marketing to reach out to potential customers. Email marketing may be quite effective because it is a time when consumers are much more present, waiting for the latest deals from their favourite brands to appear in their inbox. You may take advantage of this by enticing customers with discount teasers and live deals that can be redeemed in-store or online, resulting in increased traffic and exposure.
Maximum the power of Social Media:
Consider enticing your consumers before Black Friday by presenting them with real-time offers as they become available. Increase the frequency with which you post intriguing content on social media. Make your offerings appealing to clients by highlighting your promotions. Create gift guides for your customers, providing them with ideas and support while they look for the ideal present for their loved ones.
Partner with micro-influencers:
Micro-influencers can help in the promotion of a brand and upcoming sales promotions. They don’t need a huge following to be effective. They have high engagement rates and are excellent for increasing conversion rates. If their followers are members of your target demographic, they are more likely to engage with your brand and keep an eye out for upcoming sales.
Setup a Landing Page:
Create a one-of-a-kind Black Friday landing page that your clients will appreciate. Include all important information, such as when the offer expires, current stock availability, and the number of people who have looked at the products that are being promoted. You should also use high-quality graphics to promote your products.
Offer rewards for sharing — discount codes or free give-aways can be a strong motivation for sharing, and the more people who hear about your offers, the more customers you’ll receive, so take advantage of the Black Friday traffic by encouraging them to bring a buddy. In order to successfully approach this global phenomenon, retailers and marketers should be aware of three crucial factors:
Consider personalisation of mobile-focused consumptions for customers.To maximise sales, utilise under-used features of social media such as marketplaces, which provide a number of outlets and accessibility options to reach a wider audience of potential customers who don’t follow your business page or profile on social media.
Remember that younger people (the born-digitals) are becoming more aware of the importance of sustainable consumerism. Adapting and targeting the right products and services, at the right time and for the right reasons is critical. Lastly, keep in mind that digital landscapes are constantly changing, so be prepared for the busiest shopping season of the year.
Take advantage of this wonderful time as it marks the beginning of the holiday season.