Women Creating Wealth (Mastercard Foundation)

Project Description: Graphic Design Services for Women Creating Wealth – Mastercard Foundation Programme

Client: Women Creating Wealth
Partner: Mastercard Foundation
Agency: Baadaye Agency

Overview: Baadaye Agency collaborated with Women Creating Wealth, a Graca Machel Trust Programme, on their Mastercard Foundation-sponsored initiative to provide graphic design services for their Entrepreneurs’ Call for Application. Our primary task was to design a captivating hero image that would serve as the centerpiece of the initiative. Subsequently, we extended this design across various creative elements to support the application process and enhance overall visibility.

Our Role: Baadaye Agency was tasked with designing the hero image and supporting creative elements for the Women Creating Wealth initiative in partnership with the Mastercard Foundation. Our goal was to visually communicate the opportunity and appeal of the Entrepreneurs’ Call for Application to potential participants.


  1. Hero Image Design: Develop a hero image that embodies the spirit of entrepreneurship, empowerment, and opportunity for women in business.
  2. Creative Elements: Extend the hero image design to create banners, social media graphics (Facebook, Instagram, LinkedIn), email templates, and other promotional materials.
  3. Consistency and Branding: Ensure consistency in design and branding across all creative elements to reinforce the message and objectives of the initiative.

Impact: The graphic design services provided by Baadaye Agency aimed to elevate the visibility and appeal of Women Creating Wealth’s Entrepreneurs’ Call for Application. By creating a visually captivating hero image and extending its design across various promotional materials, we aimed to attract a diverse pool of applicants and enhance engagement with the initiative.

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