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Innovative tech startups in South Africa for 2023

In recent years, South Africa has emerged as a thriving hub for technology and innovation, giving birth to a vibrant startup ecosystem. The combination of a young and talented workforce, increasing access to technology, and a supportive entrepreneurial culture has paved the way for a wave of innovative tech startups to make their mark on the global stage. This article aims to shed light on some of the most promising and exciting startups that have emerged in South Africa during the years 2022 and 2023.


Yoco: Revolutionizing Payments

One standout startup is Yoco, a South African fintech company founded in 2013. Yoco has been instrumental in transforming the way small businesses accept payments. The company offers mobile card machines and point-of-sale software that enable entrepreneurs to seamlessly accept card payments, empowering them to grow their businesses. With over 150,000 merchants onboarded, Yoco has become a market leader in South Africa and is expanding its reach across the continent.

Aerobotics: Precision Agriculture

Aerobotics, a Cape Town-based startup founded in 2014, combines the power of aerial imagery and machine learning to enhance the efficiency and productivity of the agriculture industry. Their innovative platform provides farmers with valuable insights into crop health, allowing them to make data-driven decisions and optimize their yields. By analyzing drone and satellite imagery, Aerobotics helps farmers detect pests, diseases, and other stressors early on, enabling targeted interventions and minimizing crop losses.

Kandua: Connecting Home Service Providers

Kandua, founded in 2014, is a marketplace platform that connects homeowners with skilled and trusted service providers. The platform covers a wide range of services, including construction, maintenance, and repairs. Kandua’s vetting process ensures that only qualified and reliable professionals are listed, giving homeowners peace of mind. By providing a transparent and convenient platform, Kandua is not only empowering skilled individuals but also simplifying the process of finding and hiring home service providers.

Pineapple: Innovative Insurance

Pineapple, a tech-driven insurance startup established in 2017, has disrupted the traditional insurance industry by introducing a peer-to-peer model. Their platform allows users to create and manage their insurance coverage entirely from their smartphones. Through Pineapple’s app, users can customize their policies, invite friends to form “pools,” and receive cash-back rewards for remaining claim-free. This innovative approach to insurance has garnered significant attention and positioned Pineapple as a frontrunner in insurtech.

Kuba: Retail Financing

Kuba is a startup that aims to bridge the gap between consumer demand and affordability. Founded in 2018, the company offers a buy-now-pay-later (BNPL) service, allowing customers to purchase products and services through monthly installment payments. Kuba has partnered with various retailers to provide customers with a seamless and flexible shopping experience. With its focus on financial inclusion and affordability, Kuba is transforming the retail landscape and making purchases more accessible to a broader audience.

HealthQ: Transforming Healthcare with Remote Monitoring

HealthQ is a Cape Town-based startup that has leveraged its expertise in wearable technology and data analytics to revolutionize remote health monitoring. By developing advanced biosensors, HealthQ enables healthcare professionals to monitor patients remotely and gather real-time data on vital signs, sleep patterns, and activity levels. This technology has become even more relevant during the pandemic, as it reduces the need for in-person visits and allows for proactive healthcare management from the comfort of one’s home.

SweepSouth: Disrupting the Cleaning Services Industry

SweepSouth, founded in 2014, is an innovative startup that connects individuals with trusted and vetted domestic cleaners. The platform provides a seamless booking system, allowing users to schedule and manage their cleaning services efficiently. During the pandemic, SweepSouth quickly adapted to new hygiene protocols and played a crucial role in maintaining cleanliness and safety in households. The startup’s commitment to customer satisfaction and its tech-driven approach have cemented its position as a leader in the cleaning services industry.

DigsConnect: Simplifying Student Accommodation

DigsConnect is a platform that simplifies the process of finding student accommodation in South Africa. Since its inception in 2018, the startup has gained significant traction, addressing the challenges faced by students searching for safe and suitable housing. With COVID-19 impacting universities and student life, DigsConnect’s technology has become even more essential, providing students with a reliable and transparent way to find accommodation that meets their needs while adhering to health and safety guidelines.

In closing South Africa’s tech startup scene is brimming with innovation, driven by talented entrepreneurs who are solving real-world problems through technology. The startups mentioned in this article are just a glimpse of the transformative ideas and solutions emerging from the country. As the ecosystem continues to mature and attract investment, we can expect even more exciting ventures to emerge in the coming years, solidifying South Africa’s position as a global tech hub. By supporting and nurturing these startups, we can harness their potential to drive economic growth, create employment opportunities, and positively impact society as a whole.