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"The Magic of Eating Well"
South Africa is facing a growing childhood obesity crisis, and change starts with education. The Magic of Eating Well is Baadaye Agency’s first children’s book, created to empower young minds with the knowledge and joy of healthy eating. Beautifully illustrated and culturally relevant, this engaging book teaches children aged 4–10 the importance of nutrition through fun stories, relatable characters, and practical tips. More than just a book, it’s a step toward healthier communities.
An initiative to inspire healthy futures
1
Educate
Educate children about the benefits of nutritious food in a playful and accessible way.
2
Encourage
Encourage parents, teachers, and caregivers to support lifelong healthy habits.
3
Distribute
Distribute the book to creches and primary schools across South Africa.
4
Impact
Create an impact and combat childhood obesity by equipping communities with tools for better choices.
By purchasing "The Magic of Eating Well" in bulk, you help us to:
We invite corporates, NGOs, government
departments, schools, early
childhood development centres,
corporate social investment
(CSI) partners to join us in
amplifying the impact of this
project.
- Equip learners and families with life-changing knowledge about healthy eating
- Fulfil CSR, early childhood development, or health education mandates
- Support national efforts in addressing obesity and non-communicable diseases
- Help build literacy and learning resources in under-resourced communities