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Gen AI’s Creative Crossroads Series: Exploring the next frontier of Artificial Intelligence
Welcome to the new year! As we embark on the journey that is 2024, we would like to extend our
Post-iOS 15 Marketing: Stay Ahead of the Game
The landscape of digital marketing is ever-changing. This week, we’ll delve into the impact of iOS 15 on marketing efforts
The Future of Influence: How AI is Shaping the Influencer Landscape
Traditional influencers are reigning supreme, capturing our attention and steering our buying decisions through their captivating content and relatable personas.
Marketing With Meaning – Chatbots, the breakthrough strategy to connect with consumers.
The 21st century consumer is one who is spoilt for choice! The expectation of superior customer service and the actual
Sustainable Branding in the Metaverse: Marketing Beyond Reality
As technology continues to evolve, so does the way we interact with brands and consume content. One emerging trend that
ESG Storytelling: Crafting Compelling Narratives for Responsible Brands
In today’s socially conscious world, consumers are increasingly drawn to brands that prioritise Environmental, Social, and Governance (ESG) initiatives. However,
The Role AI and Data Analytics Play in Advancing CSR Initiative
Corporate Social Responsibility (CSR) has become an integral part of business strategies, with companies recognizing the importance of giving back
Carbon Neutral Advertising: The Next Frontier of Green Marketing
In the contemporary world of rapid change and environmental awareness, businesses must adjust to the evolving desires of their clientele.
Exploring the d’VUCAD World: Thriving in Turbulent Times
Rapid technological advancements have made social media, smartphones, and the internet widely available. Global events like the COVID-19 pandemic, the
Empowering the Youth: Unleashing the Power of Global Problem Solvers
The world is experiencing an extraordinary period of upheaval and disruption, and at the forefront of this revolution are young